YouTube Video Ads Setup & Management
Did you know that YouTube is the second largest search engine on the web? It has over 1.9 billion monthly active users who stream over three billion videos a day. We can put your video ad in front of these users, targeting specific audiences and demographics to ensure your ad is being seen by the right person at the right time.
YouTube advertising is proven to be an exceptionally effective marketing channel since potential customers are more likely to retain video messages when compared to consuming static content on a website.
It is much easier to grab a person’s attention with a video than it is with text on a page because they can physically see who it is that is speaking to them. Marketing is all about creating that emotional connection with your potential customer, and a well-produced video that targets the right audience is the best example of this concept in action.
Why You Should Advertise With YouTube Video Ads
YouTube is the most watched video network in the world, well ahead of any major cable provider. Do not restrict your targeting and tracking ability with costly TV ads that come with no guarantee of even being seen by the right people.
Like Google and Bing Ads, YouTube allows you to advertise to searchers who fit within your targeting criteria. You do not want to put your ad in front of everyone, like a television ad, but instead you should take this opportunity to target your ads to those who show interest or who fit your ideal customer profile.
Incredible Reach
With YouTube advertising, you can put your message in front of billions of people across the world, or you can narrow it down to only show in your city, state, or a specific set of zip codes. The targeting options are robust, which in turn allows our team to get as granular as needed to ensure we are putting your ads in front of the right audience.
Surprisingly Affordable
You only pay for a view if the user watches at least 30 seconds of your video or clicks on your TrueView ad. Additionally, you also have the option to pay on a CPM (cost per thousand) basis. Either option you choose can put your video ads in front of the right person for as little as AU$0.06 a view.
YouTube Video Ad Options
TrueView Video Ads
TrueView Video ads come in a few different formats: In-stream, discovery, and sponsored card ads. This type of YouTube Video ad is optimized for views and not for clicks to your website. If you are focusing only on clicks, TrueView ads are more expensive on a cost per click (CPC) level.
In-Stream Ads
These ads play before other YouTube videos and are skippable once the “skip ad” button appears after five seconds. If the viewer clicks this, you will not be charged for the ad. In-stream YouTube ads can be any length and you are only charged when the viewer has watched at least 30 seconds or has clicked through your video to your website.
In-Discovery/Display Ads
Discovery ads are shown above YouTube’s suggested playlist on the right-hand side as a sponsored suggested video. You are only charged when a viewer clicks to watch your video.
Sponsored Cards
Use these to showcase features of your products or services that are offered within another video. Viewers will see a teaser for your sponsored card, and after a few seconds that teaser will be replaced by a card icon. They can then click on the icon to receive additional information related to your offer.
Bumper Video Ads
Bumper ads play before another video is shown and are non-skippable for the viewer. The maximum length of these video ads is only six seconds, so this format is focused on getting straight to the point with an impactful message.
Pre-Roll Video Ads
These video ads are not skippable and you pay per click. The length of these videos should range between 15 and 20 seconds. This type of campaign is a good choice for selling a product or offering a digital download. Engage with the viewer’s emotions to entice this person to click after watching your video.
Grow Your Brand With A Tailor-Made YouTube Advertising Campaign
With so many people watching YouTube videos, there is no reason why your business should not be taking advantage of this impactful marketing channel. However, you need to ensure that you have the right team of experts on your side if you really want your brand to be the one that customers forge a connection with during their time spent on this platform.
The costs are also much lower than that of television, and the ability to target specific audiences based on several different targeting criteria is likewise a major boon for those who master the process of navigating the world of YouTube advertising. Lastly, you can easily see all of the data and results for your video ads, which is something television and radio alternatives can only dream of offering to those who still advertise via these dated channels.
Placements
We can target specific YouTube channels to exclusively showcase your video ads, as well as prevent these same ads from playing on specific channels via a “no show” list. Just because there are millions of videos out there, that does not mean you should be advertising on all (or even most) of them. This is a recipe for disaster and will do nothing but waste your advertising budget quickly if left unchecked.
Demographics
We target your YouTube ads based on age, gender, household income, and countless other targeting models to ensure your ads are being shown to the right potential customers. Unlike television and radio spots that run in front of anyone and everyone, YouTube advertising allows you to apply a laser focus as you target and roll out video ads for your most desired demographics.
Audiences
We can make use of a plethora of audience targeting types on the YouTube platform. Additionally, we can also craft custom audience lists and even show video ads to only those who have previously visited your website through the use of remarketing operations. Put your YouTube ads in front of your desired audience to ensure you always get the most from your valuable YouTube marketing budget.